Patch Notes #091 — Spectacles and Spectacle
Snap (formerly Snapchat, rebranded this week; the app is now one product of a self-declared “camera company”) announced Spectacles: $130 sunglasses that record ten-second circular videos. And here’s the thing: after Google Glass became the cautionary tale (those coffee-shop cyborgs never did get cool), Snap’s version might actually work, because they made it a toy. A fashion-forward, teen-priced, deliberately-scarce toy sold from vending machines, not a $1,500 face computer for enterprise futurists. Same hardware category, opposite cultural strategy. Positioning is engineering by other means. ...